Begin by asking yourself this basic question, and you’ll determine the appropriateness of television for your message. I’ve included a list of reasons to be on TV to help excite you about the medium, and steps for answering the Who, What, When, Where and Why of your message. This is a downloadable PDF (120 pages). NO PHYSICAL ITEMS WILL BE SHIPPED.
How to Get a Million Dollars Worth of Free Publicity on Television (PDF)